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![]() ![]() Simon Sinek says Apple computers only make up 3 percent of the global home computing market share however, Apple leads the technology industry because of its impact and vision. Those who lead aren’t necessarily #1 terms of market share, but they’re the companies or people who are setting the course for their industries. Simon Sinek on Apple, Lesson #2: Set the Standard for Your Field These effective leaders Start With WHY – they communicate the purpose of what they are doing and the impact their work will have. They mobilize people beyond using personal incentives and rewards – instead, they make people feel a sense of purpose and belonging to a community. According to Simon Sinek, Apple is one of these companies. ![]()
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